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Asymmetry Principle
The Asymmetry Principle was developed by economist Peter Tertzakian, and was first presented in his book ''The End of Energy Obesity'' published in 2009. Historically, each energy crisis has brought society to a solutions crossroad: find more or use less. The latter path through conservation efforts has seldom triggered any excitement, so energy shocks have always triggered calls for more supply. With six billion people from the developing world seeking the same living standards as those in the affluent OECD countries the earth’s resources and environment are being put under great strain again. Tertzakian terms this problem the modern world's "energy obesity." In pursuit of a solution, the Asymmetry Principle calls for a shift in focus from energy supply to end use consumption. Within energy economics, Tertzakian highlights how to lower energy consumption without jeopardizing GDP and quality of life.
==Introduction==
The amount of power and influence we have over energy sources is much greater in the reverse than we realize. Peter Tertzakian calls this influence the Asymmetry Principle of Energy Consumption: “A unit of energy saved at the consumer level cascades into multiple units of energy saved at the source.”〔Peter Tertzakian, The End of Energy Obesity: Breaking Today's Energy Addiction for a Prosperous and Secure Tomorrow (2009). ISBN 0-470-43544-5; ISBN 978-0-470-43544-1.〕 Indeed, the size of the savings multiplier, depending on the intended end use for that energy, can be many times over. The proper application of the Asymmetry Principle will provide the leverage society needs to help end “energy obesity”, that is, the profligate and unsustainable consumption of energy in modern society.
Not only do we need to better manager and rebalance our energy diet, we need to rebalance our mind-set, too. Tertzakian believes it is possible to resolve our energy issues with a framework that deemphasizes more supply and shifts attention to moderating energy appetite, especially if society is shown the improved lifestyles that are available. The Asymmetry Principle teaches us that real leverage is in the psychology of using less, rather than the technology of using more. We actually command more power when we turn the light switch off instead of on.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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